Download our latest research and analysis on media, technology, and human psychology.
This research examines counterfeit CTV and the vulnerability of political advertising. Using bid-stream data sourced from multiple real-time bidding (RTB) marketplaces, CleanTap analyzed observed patterns in Connected TV (CTV) ad delivery, revealing how measurement verification appeared technically functional while gaps emerged in buyer-side and platform-side controls that allowed delivery of counterfeit political ad impressions.
This research investigates vulnerabilities in the Connected TV (CTV) advertising marketplace, revealing how low-cost hardware, AI-enabled tools, and a general lack of industry safeguards enable the generation of counterfeit ad impressions. Using a Raspberry Pi setup, CleanTap simulated CTV environments while documenting consistent occurrences where major streaming platforms and ad tech vendors were unable to prevent fraudulent ad transactions based on available signals. Findings suggest systemic gaps in fraud and waste prevention were observed across the CTV supply chain and recommend urgent industry reforms.
Data-driven insights to help you navigate the evolving advertising landscape
In-depth analysis of programmatic advertising trends, market dynamics, and emerging opportunities in the digital ecosystem.
Comprehensive reports on the state of connected TV, streaming media, and the evolution of audience targeting strategies.
Real-world examples of successful campaigns and strategies that demonstrate the power of clean media solutions.
Let our research guide your strategy. Get in touch to learn how CleanTap can help you achieve better results.