About CleanTap
Filtered media streams. Clean signal for connected media.
CleanTap is a media-quality company for connected TV and programmatic. Founder-led and capital-efficient, we filter the supply that buyers pay for and reject counterfeit bid-requests at the point of entry, before money moves.
Our Mission
Catch the waste before the money moves. CleanTap builds the filter for connected media so that every dollar buys the supply it was promised.
- Point-of-Entry Discipline
- Quality can only be controlled when the flow is controlled. We filter before money moves, at the main rather than the tap.
- Privacy-Durable by Design
- We read durable signals from the device, the content, and the connection. No identity graphs, no sensitive personal data.
- Transparent Rejections
- Every rejected bid-request carries a clear no-bid reason. Sellers learn what to fix; buyers see what they avoided.
Founder-Led and Deeply Hands-On
CleanTap is a two-person operating team backed by specialist depth in the disciplines this work demands. The people who wrote the audit frameworks are the people you work with. No layers, no hand-offs.
The Water Framework
We treat media supply like a water system. The framework that explains where value leaks in digital media is the same one CleanTap is built to plug.
- The Pipes
- Telecommunications form the network backbone that everything else flows through.
- The Water
- Media data is the water: the content and signal that set demand, flowing from source to screen.
- The Taps
- Software and devices are the taps: where consumption and compute happen, and where the water finally comes out.
- The Runoff
- Fraud and bot traffic are value draining out of the system. Water always finds a path. The discipline is deciding where you filter.