Founder-led, and deeply hands-on.
TeamCleanTap is founded and operated by Shailin Dhar and Jenna Martinez, a two-person operating team backed by serious, specialist depth in the three disciplines this work demands.
Founders & operators
Led by two experts in their fields
Shailin Dhar
A widely respected ad-tech investigator with deep experience auditing digital media. He authored the frameworks CleanTap productizes.
Jenna Martinez
Leads how CleanTap gets built and run, turning the frameworks into software customers can deploy inside their own infrastructure.
Founder-led, team-backed
A team behind the leaders.
Our technical theses inform our market strategy, with a team of researchers and developers who study how connected media, devices, and networks behave.
The bench behind the build
Genuine specialists in three hard disciplines.
Filtering media at the point of entry sits at the intersection of three fields, and CleanTap draws on people who are the real thing in each of them.
Web Infrastructure
Cloud storage, mostly-local compute, and containerized RTB environments, designed to run deep scrutiny on billions of requests without moving anyone's data.
Consumer Psychology
A working model of how attention and incentives move through media, the reasoning behind where value leaks and where a filter actually pays for itself.
Media Advertising
Deep experience in how programmatic and connected-TV media is bought and sold. This is the domain knowledge that tells the filter what real supply looks like and where spend leaks.
What they build
The founders and their team build and run all four products: filters that stop bad supply, and audits that reveal the leaks. See all four →
Work with the team that wrote the standard.
Bring your supply to the people who built the frameworks, and the team that keeps them current.
Get in touch